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How to Tell Your Company’s Story

January 31 @ 11:30 am 1:00 pm EST

Join Next Generation Manufacturing for “How to Tell Your Company’s Story” on Wednesday, January 31, 2024 hosted by YKK Corporation of America’s HQ in Atlanta, GA!

All manufacturing companies should know how to effectively relate their products and company to their clients and prospects. How you tell your story affects your bottom line!

Jason Rockman, President, Definition 6 leads the conversation and will be joined by Jessica Cork, Vice President Community Engagement and Corporate Communications, YKK Corporation of America.

Jason and Jessica will discuss key variables to consider as you are working to improve upon how you tell your company’s story:

  • What it takes to really understand your target audience.
  • How to craft an authentic Unique Value Proposition.
  • Where industry expertise and credibility come into play.
  • Emotional connection in Manufacturing.
  • What is the difference between product storytelling and brand storytelling.
  • Clear and consistent messaging across all customer touchpoints.

    Registration – $35
    Includes discussion and materials, lunch, Q&A and networking!

Regina Maddox

YKK Corporation of America

Wildwood Center, Windy Ridge Parkway
Atlanta, Georgia 30339
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