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SUMMARY:How to Tell Your Company's Story
DESCRIPTION:Join Next Generation Manufacturing for “How to Tell Your Company’s Story” on Wednesday\, January 31\, 2024 hosted by YKK Corporation of America’s HQ in Atlanta\, GA! \n\n\n\nAll manufacturing companies should know how to effectively relate their products and company to their clients and prospects. How you tell your story affects your bottom line! \n\n\n\nJason Rockman\, President\, Definition 6 leads the conversation and will be joined by Jessica Cork\, Vice President Community Engagement and Corporate Communications\, YKK Corporation of America. \n\n\n\nJason and Jessica will discuss key variables to consider as you are working to improve upon how you tell your company’s story: \n\n\n\n\nWhat it takes to really understand your target audience.\n\n\n\nHow to craft an authentic Unique Value Proposition.\n\n\n\nWhere industry expertise and credibility come into play.\n\n\n\nEmotional connection in Manufacturing.\n\n\n\nWhat is the difference between product storytelling and brand storytelling.\n\n\n\nClear and consistent messaging across all customer touchpoints.Registration – $35Includes discussion and materials\, lunch\, Q&A and networking!\n\n\n\n\n\n\nREGISTER
URL:https://nextgenerationmfg.org/event/how-to-tell-your-companys-story/
LOCATION:YKK Corporation of America\, Wildwood Center\, Windy Ridge Parkway\, Atlanta\, Georgia\, 30339
ORGANIZER;CN="Regina Maddox":MAILTO:regina.maddox@nextgenerationmfg.org
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